optional pre-header

 

headline explaining what you do

Write a few words on how your offer improves your customer’s life

Enter headline for stakes section here

Talk about what’s at stake if customers don’t buy your product. Explain how the problem is making them feel and why things shouldn’t be this way.

Failure 1

Failure 2

Enter headline for value proposition section here

B

INSERT BENEFIT HERE

Explain how this benefit will positively affect the customer’s life
B

INSERT BENEFIT HERE

Explain how this benefit will positively affect the customer’s life
B

INSERT BENEFIT HERE

Explain how this benefit will positively affect the customer’s life

Insert Headline For Plan Section Here

STEP 1: Do This Simple Thing

Explain the benefits your customers will experience when they take this step

STEP 2: Do This Simple Thing

Explain the benefits your customers will experience when they take this step

STEP 3: Do This Simple Thing

Explain the benefits your customers will experience when they take this step

“I was facing an incredible challenge before I purchased X product. Now my problem is solved and my life is better!”

Name

Position

“My life was miserable before I did business with X Company. Now I’m happier and more successful!”

Name

Position

“I was facing an incredible challenge before I purchased X product. Now my problem is solved and my life is better!”

Name

Position

Enter headline for explanatory paragraph section here

Hook your readers in this opening paragraph. This is a good place to use your One-Liner. Or you can use use whatever elements from your BrandScript you’d like. Consider starting with the main problem your customer is experiencing.

At [Company Name] we know that you want to be (a/an) [identity transformation]. In order to do that, you need [character want]. The problem is [external problem] which makes you feel [internal problem].

We believe [philosophical problem]. We understand [empathy] which is why we [authority].

We understand [empathy] which is why we [authority]. Here’s how we do it: 1. [plan: step 1]. 2. [plan: step 2]. 3. [plan: step 3].

So [direct CTA]. And in the meantime, [transitional CTA]. So you can stop [failure] and instead [success].

Insert Headline to Guide Section Here

Empathetically connect with your customers by letting them know you can relate to what they’re going through. Then assure them that you’re equipped to help them solve their problem.