optional pre-header
headline explaining what you do
Enter headline for stakes section here
Failure 1
Failure 2
Enter headline for value proposition section here
INSERT BENEFIT HERE
INSERT BENEFIT HERE
INSERT BENEFIT HERE
Insert Headline For Plan Section Here
STEP 1: Do This Simple Thing
Explain the benefits your customers will experience when they take this stepSTEP 2: Do This Simple Thing
Explain the benefits your customers will experience when they take this step
STEP 3: Do This Simple Thing
Explain the benefits your customers will experience when they take this step
“I was facing an incredible challenge before I purchased X product. Now my problem is solved and my life is better!”
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Position
Name
Position
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Enter headline for explanatory paragraph section here
Hook your readers in this opening paragraph. This is a good place to use your One-Liner. Or you can use use whatever elements from your BrandScript you’d like. Consider starting with the main problem your customer is experiencing.
At [Company Name] we know that you want to be (a/an) [identity transformation]. In order to do that, you need [character want]. The problem is [external problem] which makes you feel [internal problem].
We believe [philosophical problem]. We understand [empathy] which is why we [authority].
We understand [empathy] which is why we [authority]. Here’s how we do it: 1. [plan: step 1]. 2. [plan: step 2]. 3. [plan: step 3].
So [direct CTA]. And in the meantime, [transitional CTA]. So you can stop [failure] and instead [success].
Insert Headline to Guide Section Here
Empathetically connect with your customers by letting them know you can relate to what they’re going through. Then assure them that you’re equipped to help them solve their problem.
